The 3rd edition of the Product Lifecycle Management course held by Sinfo One was a success. The course is part of the training project of Warrant Training "Trajectories of training towards industry 4.0". The aim of the course - 32 hours of classroom lectures plus 16 hours of consultancy - was to illustrate to entrepreneurs and key figures of companies a new model and a business strategy that allows the company to bring innovation and efficiency in the management of products life cycle, from the conception phase to the obsolescence. PLM is the heart of the Revolution of Industry 4.0. and in the future it will remain an option only for companies that are content to be a follower, but will be a key and differentiating resource for those who aim at leadership.