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Data: Designing the Future of the Food Sector

17th March 2022

The Smart factory produces large quantities of data and the future development of companies depends on the ability to analyse and exploit them.

The food sector must adopt a data-driven approach: only companies that are digitally ready will be able to govern an economic season characterized by unpredictability and complexity.

To design the products of the future, it will be essential to intercept the requests of consumers, who are increasingly attentive to sustainability and safety.

Only a digital supply chain can guarantee safety, keep risks under control and ensure high quality standards. Future development is no longer a matter of forecasting but of analysis. With this perspective, the food industry cannot exclude an essential ingredient from its recipes: data.

Event organized by Este and sponsored by Sinfo One.




9.30 – Chiara Lupi, editorial director – Este

9.40 – Strategy and organization: an ancient combination that is always valid

Paolo Preti, professor of organization of SMEs – Università Bocconi

10.10 – Innovation as a core process

Marco Pellegrino, CEO – Gelato d’italia


10.35 – Data analysis and sustainability to design the future of the agri-food sector

Remo Grassi, CEO – Banfi


11.00 – Coffee break


11.30 – The tomato 4.0 – evolution issue

Fabio Ventura, CEO – Tomato Farm

11.55 – Data: the key to understanding the future

Maria Chiara Utini, Head of Marketing – Furlotti


12.20 – Digital maturity cannot be improvised: a commentary on the cases presented

Paola Pomi, CEO – Sinfo One


Chiara Lupi

Editorial director – Este

Paolo Preti

Professor of organization of SMEs – Università Bocconi

Remo Grassi

CEO – Banfi

Fabio Ventura

CEO – Tomato Farm

Maria Chiara Utini

Head of Marketing – Furlotti

Paola Pomi

CEO – Sinfo One