Labeyrie’s strategy in Italy – Software is the secret ingredientSistemi&Impresa - February 2021
Interview with Charlotte Deshayes, Deputy General Manager of Labeyrie Fine Foods International
Labeyrie Fine Foods‘ core business is Premium and Trendy food. The company has a turnover of 1,000 billion, and has 4,600 employees
With the aim of integrating information from the Italian market into the existing system and controlling the peripheral business from the headquarters, in 2014 Labeyrie launched the project to implement Oracle JD Edwards EnterpriseOne in the Italian branch. Accompanying the company on this ‘journey’ was Sinfo One.
Sinfo One has managed the issue of localizations, also playing a role of ‘interface’ between the headquarters and Italian users and explaining to French management the particularities of business in Italy. The implementation of JD Edwards in Italy was made following the group model, in compliance with the specificities of the Italian legislation.
Labeyrie Italia deals above all with large retailers. Sinfo One has implemented its DOT module – certified by Oracle – for the management of prizes and promotions in consumer goods.
“Sinfo One was advised by our Oracle Sales Engineer in France. In addition, the company recorded a high degree of satisfaction among its customers, with references such as Amadori and Cremonini Group, their design plan was consistent and… they speak very well French.”
“The project facilitated the exchange of goods between French factories and Labeyrie Italia, simplifying the dialogue between the parent company and Italian companies. Moreover it has allowed a clear vision of the flows and the results improving the business management.”